4 Reasons why a website is important to small Businesses

August 25, 2018
August 25, 2018 admin


Think back to the last time you looked up a telephone number of a company in a phone directory. What! You probably can’t remember, so how do we do it lately? We jump onto google and search!

While searching for businesses online, you’ll still find that a lot of small businesses do not have a website. You can ask yourself the question, why?

Is it that small businesses think that having online presence is expensive, or do they have the perspective that only large companies can have a website?

We at PIX24 Media has done a bit of research as to why websites to small businesses is so important.

1. Cost Effective:

Saying it’s cost effective, means that its not expensive to have a website at all. We host and design basic websites that is very affordable to all small businesses, and we will make sure you will have a fixed monthly cost with no surprises at the end of the month.

Having a web presence is one of the most cost effective ways to market your business. There is no print costs involved for printing ads, flyers, newsletters, etc. All this can be on your website for everybody to view.

You don’t have to display information only, you can add products and services for sale as well. Its cost effective in the sense that its like having a shop in every town in the world.

A well designed website can lead to increased business at no extra cost.

You can read some more about this topic, and what FORBES had to say about it.

2. Convenient:

Your site is accessible from a coffee shop or the comfort of the coach in your home.

As your site is accessible to anyone all over the world, the ability to break through geographical barriers has never been easier. Anyone, from any country, will be able to find your company and as such, is now a potential customer.

A publicly-listed email address and prompt replies are essential, as is an up-to-date and detailed website. While small business owners might believe they don’t have time to manage a website, not making time for one is so detrimental to their business that they might as well not even have a business at all.

If your website is mobile friendly, customers can use any smart device on the internet to access your website, for that reason, nothing gets more convenient than that.

Click HERE to see more reasons why convenience is tops.

3. Credibility:

What if the business you needed didn’t have a website, but only a Facebook page or a vague entry in an online directory? Would you frequent that business or look for one that could provide you with the information you needed right away and from the comfort of your own home? This is the reality of living in the twenty-first century. Customers find business information and product offerings predominantly on websites, and small businesses without an online presence are left behind.

Businesses without websites, despite how professional their physical location may be, feel cheap, untrustworthy and stuck in a bygone era. If a business won’t invest the thousand or so dollars necessary to have a website, why should customers frequent it? The absence of a website not only calls into question the business’s spending priorities, it also raises concerns over how innovative and effective the management is.

The mere fact that you have online presence is telling your customers why they should trust your company and buy from you.

Read more about the importance of credibility HERE.

4. Marketing:

All businesses, whether big or small, need to advertise, so even a local business that sells products to a local customer base needs to have an online-to-offline strategy that complements a paper-based marketing campaign. Imagine being able to hand out flyers with unlimited room for text and pictures; that’s what a website should be.

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